Friday 17 June 2011

Clowning around in the name of charity.......

Recently I had the pleasure of working with Johnny on the My Clown event in association with Illamasqua and S.O.P.H.I.E Lancaster Foundation, a charity set up in 2009, after the horrific murder of Sophie Lancaster, a young girl who was set up upon purely because she looked different.

http://www.sophielancasterfoundation.com/

The sun came out to shine on a good cause and made for a glorious day for clowning around......



The aim of the day was to promote self-expression, giving all 'clowns' free reign in the gorgeous Illamasqua store in Beak Street to create their individual looks. The look was then rounded off with the help of Johnny Blueeyes, who was on hand with an amazing array of clowntastic accessories, before portraits were taken with photographer Matthew Brindle.









Celebrating individuality was the objective of the day and it was truly amazing to see the many different variety of clowns that sprang from people's imaginations, including a baby clown (too cute), a day of the dead clown and a ghetto fabulous clown called Clowneshia (me!). It was hugely refreshing to see strangers and friends alike, come to life and get so involved in an activity usually reserved for children.






After a few hours of being made up and having your moment behind the camera, a procession was formed and all the clowns took to Carnaby Street for a parade promoting love, peace and individuality to unsuspecting shoppers.









A brilliant day was had by all, and we were all treated to a picnic in golden square , courtesy of Nando's goodness and Vitamin water :)

A massive shout out to Sophie's mum and the PR manager for the charity who were both absolutely lovely and who I enjoyed a very insightful conversation with. An inspiration to many, I left the day with a warm feeling of having done some good and am truly looking forward to the next event in aid of such a worthy cause.


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